On an average day in your life:
- 16,000 words are spoken each day by you and to you each day
- 110 e-mails are received/sent by you each day
- More than 3,000 market brand messages travel through your head every day
Now add the stress of something new or important and the challenge of effective communication goes up:
- Approximately 70% to 80% of all accidents over the last 20 years (NASA ) are directly attributed to interpersonal communication errors
- Communication failures were implicated at the root of over 70 percent of sentinel events (JCAHO)




